<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
 <slims:resultInfo>
  <slims:modsResultNum>109</slims:modsResultNum>
  <slims:modsResultPage>1</slims:modsResultPage>
  <slims:modsResultShowed>50</slims:modsResultShowed>
 </slims:resultInfo>
 <mods version="3.3" ID="33450">
  <titleInfo>
   <title>Perilaku Konsumen Modern</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Made Putri Ariasih,dkk</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230818882</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Depok</placeTerm>
    <publisher>PT. Raja Grafindo Persada</publisher>
    <dateIssued>2025</dateIssued>
   </place>
  </originInfo>
  <slims:image>img009.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="33130">
  <titleInfo>
   <title>Perilaku Konsumen</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nugroho J.Setiadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9793465182</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Kencana</publisher>
    <dateIssued>2003.</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="33021">
  <titleInfo>
   <title>Manajemen Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nel Arianty, dkk</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786026970572</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Medan</placeTerm>
    <publisher>Perdana Publishing</publisher>
    <dateIssued>2018</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="32934">
  <titleInfo>
   <title>Digital Marketing Straegi Unggul Di Era Digital</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ahmad Afandi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786234085297</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Medan</placeTerm>
    <publisher>UMSU Press</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>digital_marketing_strategi.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="32699">
  <titleInfo>
   <title>Manajemen Pemasaran Teori &amp; Aplikasi Dalam Bisnis</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Andriasan Sudarso</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789792954449</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>CV. Andi Offset</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="32192">
  <titleInfo>
   <title>Personal Branding Dalam Komunikasi Media Digital Konsep &amp; Model antara Merek,Brand &amp;Produk</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Rubiyanto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230809033</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Depok</placeTerm>
    <publisher>PT. RajaGrafindo Persada</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>Personal_Branding_Dalam_Komunikasi_Media_Digital_Konsep_%26_Model_antara_Merek%2CBrand_%26Produk.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="32254">
  <titleInfo>
   <title>Bauran Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Michael Andi Nugroho</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230811852</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Depok</placeTerm>
    <publisher>PT. RajaGrafindo Persada</publisher>
    <dateIssued>2024</dateIssued>
   </place>
  </originInfo>
  <slims:image>img011.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27552">
  <titleInfo>
   <title>Pemasaran Strategik:</title>
   <subTitle>domain, determinan, dinamika</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Gregorius Chandra</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230104176</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>Pemasaran_Strategik_domain%2C_determinan%2C_dinamika.png.png</slims:image>
 </mods>
 <mods version="3.3" ID="30458">
  <titleInfo>
   <title>Yuk, Mulai Pakai Digital Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Niagahoster</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230036453</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Elex Media Kompetindo Kelompok Gramedia</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>Yuk%2C_Mulai_Pakai_Digital_Marketing.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="26764">
  <titleInfo>
   <title>Marketing 5.0:</title>
   <subTitle>teknologi untuk Kemanusiaan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Philip Kotler</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786020663432</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Gramedia Pustaka Utama</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>Marketing_5.0_teknologi_untuk_Kemanusiaan.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="30070">
  <titleInfo>
   <title>Pemasaran Digital Untuk Bisnis Hospitality</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Dwi Pratiwi Wulandari</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Pasaribu</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230266133</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Deepublish</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>Pemasaran_Digital_Untuk_Bisnis_Hospitality.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="1370">
  <titleInfo>
   <title>Kamus marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hart, Norman A.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Stapleton, John</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Carter, April</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9790102991</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bumi Aksara</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Kamus_marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29683">
  <titleInfo>
   <title>Bisnis Masa Kini Berbasis Green Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nel Arianty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Yessy Maudy</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786234084375</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Medan</placeTerm>
    <publisher>UMSU Press</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>img083.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29664">
  <titleInfo>
   <title>Implikasi Pemasaran dalam Kinerja Usaha</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Nel Arianty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786234084979</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Medan</placeTerm>
    <publisher>UMSU Press</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>img064.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29554">
  <titleInfo>
   <title>Panduan Lengkap Digital Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sulianta, Feri</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230133060</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>Panduan_Lengkap_Digital_Marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29371">
  <titleInfo>
   <title>Marketing 2030 Menuju SDG, Gen 2 dan Metaverse</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hermawan Kartajaya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786232668713</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>0076580700.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29360">
  <titleInfo>
   <title>Perilaku konsumen sebagai dasar untuk merancang strategi pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sutisna</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Marcellia Susan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230130281</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi Offset</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>Perilaku_konsumen_sebagai_dasar_untuk_merancang_strategi_pemasaran.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="29359">
  <titleInfo>
   <title>Pemasaran global:</title>
   <subTitle>wawasan praktis dan analisis internasional</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Carlyle Farrel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230108426</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi Offset</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:image>Pemasaran_Global.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="29085">
  <titleInfo>
   <title>Intisari manajemen pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler Keller</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230117046</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:image>Intisari_Manajemen_Pemasaran_Edisi_Keenam.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9069">
  <titleInfo>
   <title>The power of marketing:</title>
   <subTitle>practitioner perspective in asia</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ma'arif, Nelly Nailatie</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789796914456</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2008</dateIssued>
   </place>
  </originInfo>
  <slims:image>The_power_of_marketing%2C_practitioner_perspective_in_asia.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1303">
  <titleInfo>
   <title>Dinamika pemasaran :</title>
   <subTitle>jelajahi dan rasakan!</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Amir, M. Taufiq</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9793654988</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Raja Grafindo Persada</publisher>
    <dateIssued>2005</dateIssued>
   </place>
  </originInfo>
  <slims:image>0d1e7ec8efe866abb7f348f19e31e7aa.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1300">
  <titleInfo>
   <title>Analisis jalur untuk riset bisnis dengan SPSS</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Sarwono, Jonathan</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Carlel,Alvin AG</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">979763689X</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="11999">
  <titleInfo>
   <title>Pemasaran Internasional, Buku 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Cateora, Philip R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Graham, John L.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789796914101</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="7370">
  <titleInfo>
   <title>Pemasaran internasional, buku 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Cateora, Philip R.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Graham, John L.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789796914128</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="13545">
  <titleInfo>
   <title>Pemasaran jasa :</title>
   <subTitle>manusia, teknologi, strategi: perspektif Indonesia,  jilid 2, edisi ketujuh</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lovelock, Christopher</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Wirtz, Jochen</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mussry, Jacky</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022411246</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>pemasaran-jasa-manusia-teknologi-strategi-jl2-7.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28977">
  <titleInfo>
   <title>Artificial Intelligence for Marketing :</title>
   <subTitle>Kecerdasan Buatan untuk Pemasaran</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Jim Sterne</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230049095</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT. Elex Media Kompetindo Kelompok Gramedia</publisher>
    <dateIssued>2018</dateIssued>
   </place>
  </originInfo>
  <slims:image>fxmrabv5uucadcgf3sqjuu_%281%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28869">
  <titleInfo>
   <title>Manajemen Pemasaran &amp; Pemasaran Jasa</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Buchari Alma</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9798433017</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Bandung</placeTerm>
    <publisher>Penerbit Alfabeta</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen-Pemasaran-Pemasaran-Jasa-New.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="28821">
  <titleInfo>
   <title>Pemasaran Jasa Kesehatan</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Stefanus Supriyanto</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ernawaty</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786233724159</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Depok</placeTerm>
    <publisher>PT RajaGrafindo Persada</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>Co_Pemasaran-Jasa-Kesehatan.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27433">
  <titleInfo>
   <title>Strategi pemasaran:</title>
   <subTitle>prinsip &amp; penerapan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230102295</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi Offset</publisher>
    <dateIssued>2019</dateIssued>
   </place>
  </originInfo>
  <slims:image>658.401.2_Fan_s.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="3073">
  <titleInfo>
   <title>Pemasaran, buku 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Lamb.Hair McDaniel</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796910802</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2001</dateIssued>
   </place>
  </originInfo>
  <slims:image>Pemasaran%2C_lamb_buku_1.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28213">
  <titleInfo>
   <title>manajemen dan pemasaran jasa dalam era transformasi</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Asep Hermawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Husna Leila Yusran</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>ovy magetsari</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786023831487</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>prenada.</publisher>
    <dateIssued>2023</dateIssued>
   </place>
  </originInfo>
  <slims:image>Cover_MANAJEMEN-DAN-PEMASARAN-JASA-DALAM-ERA-TRANSFORMASI_14.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27930">
  <titleInfo>
   <title>green marketing:</title>
   <subTitle>Redefinisi green product, green price, green place, dan green promotion</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Arif Zulkifli</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786232287778</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Graha Ilmu</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>GREEN-MARKETING_R.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="28177">
  <titleInfo>
   <title>marketing plan theory and case study</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Ira valentina silalahi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Yogi suprayogi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>M dana prihadi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Novia yuliarni</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Kamelia agustini</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Bayu indra setia</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Senny luckyardi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tuti anggraeni</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Syti sarah maesaroh</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Julia famor pratami</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Yasir maulana</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Erik syawal alghifari</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ahmad gunawan</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Abdul muhaimin elyusufi</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>M sandi marta</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Mirza abdi khairusy</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786236476703</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Expert</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>MARKETING-PLAN_R.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="10793">
  <titleInfo>
   <title>Pedoman menyusun rencana pemasaran (the market planning guide) Edisi Ketiga</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Bangs,David H.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">0936894032</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>1995</dateIssued>
   </place>
  </originInfo>
  <slims:image>Pedoman_menyusun_rencana_pemasaran_%28the_market_planning_guide%29.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27503">
  <titleInfo>
   <title>Pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Fandy Tjiptono</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Anastasia Diana</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230104169</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>658_Fan_p.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27985">
  <titleInfo>
   <title>strategi pemasaran modern</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>James rianto s</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786232288126</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Graha Ilmu</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>STRATEGI-PEMASARAN-MODERN_R.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="27991">
  <titleInfo>
   <title>dasar-dasar manajemen dan bisnis</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Diah pradiatiningtyas</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Chriswardana bayu dewa</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786232284005</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Graha Ilmu</publisher>
    <dateIssued>2020</dateIssued>
   </place>
  </originInfo>
  <slims:image>DASAR-DASAR-MANAJEMEN-BISNIS_R.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1315">
  <titleInfo>
   <title>Manajemen pemasaran, edisi 13 jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789790339354</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Erlangga</publisher>
    <dateIssued>2010</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran%2C_edisi_jilid_1_edisi_13.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="9067">
  <titleInfo>
   <title>Menjelajahi riset pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Zikmund, William G.</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Babin, Barry J.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789814319034</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Salemba Empat</publisher>
    <dateIssued>2011</dateIssued>
   </place>
  </originInfo>
  <slims:image>Menjelajahi_riset_pemasaran.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="423">
  <titleInfo>
   <title>Akuntansi Intermediate:</title>
   <subTitle>Volume Komprehensip Jil. 2</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Hart, Norman A.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Stapleton, John</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Skousen Smith</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn"></identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher></publisher>
    <dateIssued>0</dateIssued>
   </place>
  </originInfo>
 </mods>
 <mods version="3.3" ID="26787">
  <titleInfo>
   <title>Islamic marketing management :</title>
   <subTitle>mengembangkan bisnis dengan hijrah ke pemasaran islami mengikuti praktik Rasullah saw.</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Veithzal Rivai zainal</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Veithzal Rivai  zainal  dkk</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786022179474</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Bumi Aksara</publisher>
    <dateIssued>2018</dateIssued>
   </place>
  </originInfo>
  <slims:image>86426093_ff659a0b-5d7a-46be-9df5-8953b9a5b444_760_760.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="26772">
  <titleInfo>
   <title>The Fundamental of Digital Marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Andreas Agung</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786230026423</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Elex Media Komputindo</publisher>
    <dateIssued>2021</dateIssued>
   </place>
  </originInfo>
  <slims:image>The_Fundamenta_of_Digital_Marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="26760">
  <titleInfo>
   <title>Strategi efektif internet marketing</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Arista Prasetya</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786231033452</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>PT Elex Media Komputindo</publisher>
    <dateIssued>2022</dateIssued>
   </place>
  </originInfo>
  <slims:image>Strategi_efektif_internet_marketing.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="18054">
  <titleInfo>
   <title>Manajemen pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Arianty, Nel</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Andriany, Dewi</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Jasin, Hanifah</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9786026970053</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Medan</placeTerm>
    <publisher>Perdana Publishing</publisher>
    <dateIssued>2015</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran.jpeg.jpeg</slims:image>
 </mods>
 <mods version="3.3" ID="13563">
  <titleInfo>
   <title>Manajemen pemasaran</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Abdullah, Thamrin</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tantri, Francis</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9789797694197</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Rajawali Pers</publisher>
    <dateIssued>2013</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_Pemasaran.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4786">
  <titleInfo>
   <title>Manajemen pemasaran perspektif asia buku 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ang, Swee Hoon</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Leong, Siew Meng</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tan, Chin Tiong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tjiptono, Fandy</namePart>
   <role>
    <roleTerm type="text">Translator</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795335411</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>1996</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran_perspektif_asia_buku_1.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="4787">
  <titleInfo>
   <title>Manajemen pemasaran perspektif Asia buku 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Ang, Swee Hoon</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Leong, Siew Meng</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Tan, Chin Tiong</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9795336274</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2000</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran_perspektif_asia.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1823">
  <titleInfo>
   <title>Manajemen pemasaran, edisi 12 jilid 1</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796838176</identifier>
  <originInfo>
   <place>
    <placeTerm type="text"></placeTerm>
    <publisher>Indeks</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran%2C_edisi_12_jilid_1.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="5258">
  <titleInfo>
   <title>Manajemen pemasaran, edisi 12 jilid 2</title>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Kotler, Philip</namePart>
   <role>
    <roleTerm type="text">Primary Author</roleTerm>
   </role>
  </name>
  <name type="personal" authority="">
   <namePart>Keller, Kevin Lane</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9796838184</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Jakarta</placeTerm>
    <publisher>Indeks</publisher>
    <dateIssued>2007</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_pemasaran%2C_edisi_12_jilid2.jpg.jpg</slims:image>
 </mods>
 <mods version="3.3" ID="1326">
  <titleInfo>
   <title>Manajemen operasi dan produksi :</title>
   <subTitle>teori, model, dan kebijakan</subTitle>
  </titleInfo>
  <name type="personal" authority="">
   <namePart>Pardede, Pontas M.</namePart>
   <role>
    <roleTerm type="text">Additional Author</roleTerm>
   </role>
  </name>
  <typeOfResource collection="yes">mixed material</typeOfResource>
  <identifier type="isbn">9797635422</identifier>
  <originInfo>
   <place>
    <placeTerm type="text">Yogyakarta</placeTerm>
    <publisher>Andi</publisher>
    <dateIssued>2009</dateIssued>
   </place>
  </originInfo>
  <slims:image>Manajemen_operasi_dan_produksi_teori%2C_model%2C_dan_kebijakan%2C_edisi_revisi.jpg.jpg</slims:image>
 </mods>
</modsCollection>
