practitioner perspective in asia Ma'arif, Nelly Nailatie Primary Author mixed material bibliography Jakarta Salemba Empat 2008 en English

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1 jil. 346 p.; ilus; 26 cm. Power of Marketing is aimed to fulfill the needs of marketing textbook outlining principles of marketing in Asia perspectives. It is written by a true marketing with more than 25 years of professional experience in the field of brand management and sales management with numerous MNCs in Asia. Her vast experience has led this book to have two dinstictive feature compared to other books: 1. Brief outline of Classic Marketing Theory 2. Combination between theories and real case of real companies in Asia 3. Combination of research among 1750 business executives From fresh students aiming to understand principles of marketing to professionals aiming to refresh their marketing understanding, this book can offer numerous insights both from practical as well theoritical views. Marketing --Case studies 658.8 9789796914456 PERPUSTAKAAN UMSU Universitas Muhammadiyah Sumatera Utara 658.8395 Ma'a t 12002976 Perpustakaan Induk 658.8395 Ma'a t 12002977 Perpustakaan Induk 658.8395 Ma'a t 12002978 Perpustakaan Induk 658.8395 Ma'a t 12002979 Perpustakaan Induk 658.8395 Ma'a t 12002980 Perpustakaan Induk 658.8395 Ma'a t 12003060 Perpustakaan Induk 658.8395 Ma'a t 12003061 Perpustakaan Induk 658.8395 Ma'a t The_power_of_marketing%252C_practitioner_perspective_in_asia.jpg.jpg 9069 2012-08-27 15:40:45 2023-11-07 17:08:18 machine generated