a contemporary introduction Mc Eachern, William A. Primary Author mixed material bibliography Ohio South-Western College/West 2002 en English

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9 x 6 x 1 inches; 766 pages This very successful textbook is distinguished by a superior writing style that draws upon common student experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of students' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making it less distracting and more useful for students. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including a complimentary student subscription offer, as well as in-text pedagogy to help students learn to analyze the latest economic events as reported in the Journal. McEachern is also available in macro and micro paperback splits. Economics 330 0324072910 PERPUSTAKAAN UMSU Universitas Muhammadiyah Sumatera Utara 330 McE e 0000000001859 330 McC e M4940 Perpustakaan Pascasarjana 330 McE e 4940.jpg.jpg 2873 2011-10-24 14:38:05 2018-02-13 08:07:17 machine generated